Meet our Leaders

Our team of executives have been delivering successful outsourcing solutions for decades. Our passion in coming together is to help your business grow with what we know about outsourcing, data, good technology, and amazing people.

Michael Selfe


Mike is a born Entrepreneur. He has 20 years experience in Sales, Contact Centre Management and Enterprise Outsourcing. Mike worked the career ladder in one of Australia’s most successful outsourcing businesses which during his 5-year tenure grew from 500 to 4000+ staff and won the Aon Hewitt’s Employer of the Year 3 years running. This experience steers much of the Smartsourcing framework for team building and high performance. Mike brings with him a big vision with a meaningful difference that is the driving force of a well rounded and diverse executive team.

Sadaka Ehrenblad


Sadaka is a problem solver. She has 20 years experience in consultancy, system design and project management for Business Intelligence and Data warehousing related projects. She has worked with start-ups and ASX listed businesses across technology, banking, mining, and real estate. Sadaka is passionate about the transformational behaviours made possible through smart analytics and gamification.

Court Haas


Court is a senior finance executive and United States Certified Public Accountant with over 17 years’ experience. Court’s held senior finance roles with ASX listed businesses Vicinity Centres, Federation Centres and Centro Properties Group as well as EY in both Australia and the United States.

Artem Soukhomlinov

VP Infrastructure

Artem is an Australian National living in Cebu. Artem has 17 years of experience in delivering IT infrastructure solutions to the SME & Enterprise sector. Artem demonstrates a knack for problem-solving and providing value-add services in IT and infrastructure support. He is a well networked and respected figure in the Cebu & Manila business community.

Noemi Minoza

VP Customer Experience

Noemi has 8 years of experience in customer experience and client relations. As our Head of Client Experience now, Noemi ensures that all client requirements and expectations are not just met , but exceeded. She holds a degree in Political Science and is certified in Six Sigma.

Ben Quirol

VP People & Culture

Ben is the dynamic and results-oriented General Manager of People and Culture for Smartsourcing Philippines.
He has ten years of Business Process Outsourcing (BPO) experience with key focus areas in Contact Management, Business Planning, Project Management, Process Automation, and HR systems and processes. Ben has been instrumental in introducing the unique culture within Smartsourcing, which balances high performance with well-being. Ben holds a degree in Business Administration as well as completed his MBA.

Jason Robertson

VP Finance

Jason has 12 years accounting and taxation experience. Jason is a certified practicing accountant and has an eye for detail and is leveraging his deep knowledge and skills for Smartsourcing’s demanding rapid growth.

Marcus Ehrenblad


Marcus is an entrepreneur and C suite executive, with over 30 years of experienced commercialising, design, engineering, energy, software, and AI companies.


“We Change Lives”


High Performance
We are in touch with delivering high performance for customers. Our purpose for existence begins and ends with exceptional service to our customers. They are our lifeblood and our motivation.
Learning and Growth
We are in touch with learning and growth for our people. We standby our talented people whose lives we seek to change and improve with opportunities brought about by their ingenuity and by globalisation.
We are in touch with respecting technology. We respect and boldly make use of enabling technologies that allows us to meet and exceed our customers expectations for productivity and efficiency. We respect diversity in our interaction with others.

We are in touch with accountability for knowledge. We manage our business with knowledge, not personalities and politics. With transparency we create trust, with results we create a reputation. We understand the difference between responsibility and accountability.
We are in touch with wellbeing and commerce. Wellbeing is the balance of mind and body, calm and alertness. Using what is the best in us, with wellbeing, knowledge, accountability, and respect for each other, we aim for high performance consistently for the long term.

Start Smartsourcing today


    Smartsourcing Solutions Pty Ltd, Level 16, 414 La Trobe Street, Melbourne VIC 3000 Australia


    Smartsource BPO Inc, 8F Crown 7 Building, Juan Luna Avenue Mabolo, Cebu City, 6000 Philippines

    Hong Kong

    Smartsourcing Holdings Ltd, Suite 7B, Pico Tower 66 Gloucester Road, Wanchai, Hong Kong